Finding Your Ideal Reader

Most writers write from their heart. We strive to pour out wisdom on paper. Then we live for the moment our ideal reader opens our book, reads the first page and can't put it down.

After all that hard work, it can be tempting to market to everyone. It’s not a good idea, though. Identifying your ideal reader will narrow your marketing focus. This important step will help you put your marketing dollars to work where they will yield the best possible return on investment.

Every author – self-published and traditionally published – has to market their work. While doing so can seem overwhelming, the best marketer for your book is you. No one knows the passion, creativity and hard work that went into creating your book better than you. You know for whom you wrote your book, who needs it and why. Now you need to find those people and make them aware that your book exists.